NCO Analytic Services specializes in providing a turn-key system that offers insights at the individual customer level. We can identify customers (businesses or consumers) that will defect or grow months before they do. As a result of our proprietary pattern recognition technologies, we provide our clients with the drivers of each customer’s prediction score to facilitate integrated customer management outreach programs.
NCO Analytic Services build prediction systems that will identify customers (businesses or consumers) that are at risk of a precipitous decline or in fact, are ripe for growth. The project consists of two phases:
- System Training. During this phase we will train a system to predict who will defect/decline in value (Retention Module) and/or who is ripe for growth (Up-sell Module). We will use our in-house proprietary pattern recognition systems and your data to predict future behavior. We will then supply you with a list of prediction scores for a period beyond the timeframe of the data provided by you. This will enable you to assess model precision and will allow you to apply "save rate" assumptions to compute a likely return on investment. This phase will take approximately seven weeks once agreed upon data have been received and the integrity of those data have been verified by NCO.
- System Deployment. NCO will score all customers and prioritize your customer file based upon each customer’s probability of precipitous decline or growth (depending upon which modules are selected). Beyond making predictions of behavior, our systems will also provide the “whys” and “hows” that drive intelligent outreach. We will then design and execute outreach campaigns to rescue and/or grow your customer base.
To measure campaign effectiveness and the corresponding ROI, we can design test and control groups to measure model performance and the success of intervention efforts. This will ultimately lead us to conclusions regarding the courses of action that have the greatest positive impacts on various segments of your customer population.